Agile Online Marketing
You have outlined and set your online marketing goals for the quarter or even the year, now what?
Who is outlining and managing all the marketing tasks to ensure you are making progress towards your goals? Are your team members working together effectively or just focused on their assigned areas and their individual goals?
High performing online marketing teams constantly innovate on almost everything to stay competitive these days: creative ideas for clients/employer, new campaigns, targeted ad platforms & social network/community development. Unfortunately, many of these online marketing teams still rely on the same processes and work habits they have used for years. Agile development principles have revolutionized software development in the last few years and those same processes are now applied to online marketing teams.
Agile online marketing enhances communication & collaboration, creates energy and momentum, provides transparency and ensures commitment on key tasks and milestones.
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