Online Persona specializes in non profit marketing. 

We focus on the goals of non profit organizations, how these goals will be measured, and then outline which online marketing tools should be used, not only to meet, but exceed, each goal.

When targeting donors and/or constituents, non profits should understand there are several platforms which enable them to specifically target each group based on search terms, profiles and demographics:

• Google Adwords - The Google Grants program enables non profits to apply for and receive $10,000 per month (up to $40,000 month) in Google Adwords  spend if the non profit meets certain policies and guidelines.
  
• Facebook Ads - facebook provides an ad platform which enables non profits to target donors and constituents for events, programs and activities based on gender, age, workplace and other demographic segments.
  
• LinkedIn Ads - LinkedIn provides a similar ad platform to facebook that can be effectively leveraged for workplace giving and leadership giving programs.

Although each of these platforms can be used effectively for non profit marketing, using Google Analytics to setup and monitor goals and conversions is key to understanding which campaigns are most effective to reaching your goals.