Online marketing, which includes search engine optimization, search engine marketing, social media optimization and social media marketing should be focused and measured based on acquisition, activation, activity & analytics:

• Acquisition - drive relevant traffic to site, acquire qualified leads
  
• Activation - convert site visitors & leads into customers
  
• Activity - up-sell and cross-sell to increase customer activity & purchases
  
• Analytics - what's happening, what's working & emerging trends

Online Persona provides comprehensive online marketing services that deliver measurable "AAAA" results.

We can help.