Online Risk Management (Trust & Safety)
Ensuring your customers online trust and safety requires more than just adding network security and fraud detection systems. In addition to reacting to issues and events as they are detected by systems or reported by your customers, consider that you also need to proactively educate your customers, constantly monitor site activities, review suspicious accounts and personas and make decisions quickly to mitigate further exposure to your customers, company and brand.
The Online Persona team has designed and successfully launched prevention, detection and mitigation programs for several top online brands since 1999. Similar to how we can help you segment your customers using online personas, we can also help you segment and closely monitor suspicious and "opportunist" personas on your site.
Do you need to outline a risk management strategy, setup and organize your risk operations group or outline workflow and mitigation strategies for suspicious and fraudulent events?
We can help.