Search engine marketing (SEM) is the process of promoting and marketing your website(s) through paid ads on search engines.  Ads on the most effective search engines operate on a pay-per-click (PPC) model, meaning that you pay only when a user clicks your ad, and not for the ad impression (impression = every time the ad appears on the page).

You have this covered, right?  Google AdWords PPC management, buying all the top keywords, managed daily budget...

• Have you looked at your campaigns lately?
  
• What is the return on investment (ROI) for each of your campaigns? 
  
• Are you optimizing clicks or conversions?
• Are you closely monitoring what your competitors are doing?
• Have you setup a remarketing campaign using Google Adwords yet?
  

Search engine marketing is similar to gardening - plant the seeds, water and cultivate regularly.  Your SEM results are directly correlated to the amount of time, thought and energy you put into analyzing & updating campaigns each week.

Whether your goal is direct response or branding, Online Persona can help you outline a comprehensive, balanced and affordable search engine marketing & agile online marketing plan that helps you start accomplishing your goals today.

We can help.  Ready to get started?

Online Persona is a full-service search engine marketing (SEM) firm in Austin, TX.