Search Engine Marketing

Search engine marketing (SEM) is the process of promoting and marketing your website(s) through paid ads on search engines.  Ads on the most effective search engines operate on a pay-per-click (PPC) model, meaning that you pay only when a user clicks your ad, and not for the ad impression (impression = every time the ad appears on the page).

You have this covered, right?  Google AdWords PPC management, buying all the top keywords, managed daily budget...

• Have you looked at your campaigns lately?
  
• What is the return on investment (ROI) for each of your campaigns? 
  
• Are you optimizing clicks or conversions?
• Are you closely monitoring what your competitors are doing?
• Have you setup a remarketing campaign using Google Adwords?
  

Search engine marketing is similar to gardening - plant the seeds, water and cultivate regularly.  Your SEM results are directly correlated to the amount of time, thought and energy you put into analyzing & updating campaigns each day.

Whether your goal is direct response or branding, Online Persona can help you outline a comprehensive, balanced and affordable search engine marketing & agile online marketing plan that helps you start reaching your goals today.

Ready to get started?

Online Persona is a full-service search engine marketing (SEM) firm headquartered in Austin, Texas